Category Digital Marketing

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5 ways your cafe is loosing patrons & how to fix them

Unless a cafe or restaurant has A+ street frontage they can’t just rely on impromptu customers to maintain adequate sales. Instead, they need to be more proactive to attract customers. Of course, most owners know this but their execution when it comes to their marketing efforts is limited.

Why a website is not just about finding customers

A lot of business owners view a website just as a way to passively generate new business, and of course, websites are great at it, but it’s not all that they do. Because a website is not just about helping customers find your business online. The more complex and expensive the product or service the […]

TripAdvisor: The key to your success or, the key to your demise?

For businesses with largely transient customer bases like tourists, understanding what TripAdvisor is and how to manage it can be a make or break factor for their success. Transient customers by their nature cannot be repeat customers, so new customers must always be found. TripAdvisor and its counterparts are increasingly one of the largest factors […]

A look at a possible booking site tactic for cannibalising direct accommodation bookings

As the ABC’s show The Checkout demonstrated in April online booking services and agents are often not beneficial to both consumers as well as accommodation providers. But at the same time, accommodation providers are increasingly dependent on them for bookings.

SEO: A Worked Example of the Potential Benefits

Search Engine Optimisation (SEO) is a vital component to any successful business’s digital marketing strategy and it’s also one of the most rewarding components with an excellent return on investment (ROI). But for an outsider, it’s also a daunting aspect of marketing online that’s difficult to understand and can often be seen as a nebulous […]

How can a website help a florist grow & succeed?

Every business should have a website. But the value to a florist is particularly high. This is because a website is the perfect fit for the needs of their customers. Of course, a website also helps their businesses be discovered by customers. But that is only half of the equation, it can also provide meaningful […]

What is Google Analytics & Why is it Important?

Google Analytics is a free service provided by Google that allows businesses to track the performance of their website and their marketing efforts. While there are alternatives to Google’s service, it is perhaps the industry standard in part because it is free and integrated with other Google products. At the simplest level of use, Google […]

What is a Proposal & why is it Critical for high Value Projects?

As all my clients know, I provide a proposal and a contract before the start of each project. But why do I produce a proposal instead of just a quote like most design agencies? It’s true that they are more time-consuming to produce. But, I believe the value they contribute to securing work, as well […]