Category Digital Strategy

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Why a website is not just about finding customers

A lot of business owners view a website just as a way to passively generate new business, and of course, websites are great at it, but it’s not all that they do. Because a website is not just about helping customers find your business online. The more complex and expensive the product or service the […]

How to take your pizza business online & compete with the big guys

Domino’s continues to not only dominate the existing Australian pizza market but to actually grow consumer demand for pizza across the country. The primary driver for this growth beyond consistently keeping downward pressure on pricing regardless of the cost of ingredients is their continued adoption of technology to drive sales.

TripAdvisor: The key to your success or, the key to your demise?

For businesses with largely transient customer bases like tourists, understanding what TripAdvisor is and how to manage it can be a make or break factor for their success. Transient customers by their nature cannot be repeat customers, so new customers must always be found. TripAdvisor and its counterparts are increasingly one of the largest factors […]

A look at a possible booking site tactic for cannibalising direct accommodation bookings

As the ABC’s show The Checkout demonstrated in April online booking services and agents are often not beneficial to both consumers as well as accommodation providers. But at the same time, accommodation providers are increasingly dependent on them for bookings.

Are you running your business blind?

An effective business comes down to effective decision-making but what drives those decisions? For a lot of startups, it is guesswork, replication of competitors or sometimes even ego. But the right answer is that all decision-making should be informed by data and nothing else. In the absence of data, it’s just guesswork, which means trial […]

Your Business Needs A Mailing List & Here’s Why

Are you experiencing lackluster results with your social media marketing? We look at a possible cause of the problem and provide an alternative. Why start a mailing list? To understand why your business needs a mailing list you need to understand why Facebook and alike are becoming less effective.

Find New Customers & Grow Your Business With Google AdWords

Every month, AIC Technologies helps businesses by creating websites for them. But, often these businesses falter when it comes to developing effective strategies for driving traffic to their new websites. It’s true that a website can result in extra sales on its own, and this is part of what is called passive marketing. But for […]

How can a website help a florist grow & succeed?

Every business should have a website. But the value to a florist is particularly high. This is because a website is the perfect fit for the needs of their customers. Of course, a website also helps their businesses be discovered by customers. But that is only half of the equation, it can also provide meaningful […]

What is Google Analytics & Why is it Important?

Google Analytics is a free service provided by Google that allows businesses to track the performance of their website and their marketing efforts. While there are alternatives to Google’s service, it is perhaps the industry standard in part because it is free and integrated with other Google products. At the simplest level of use, Google […]