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Why some websites keep getting malware & how it can be prevented

Unfortunately almost every website can be comprised with enough resources and time dedicated to doing it. But fortunately, the majority of us will never have a website that attracts enough attention for this to be an issue. Instead, security risks normally come from automated or ‘bot’ hacks targeting websites at random.

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SEO: A Worked Example of the Potential Benefits

Search Engine Optimisation (SEO) is a vital component to any successful business’s digital marketing strategy and it’s also one of the most rewarding components with an excellent return on investment (ROI). But for an outsider, it’s also a daunting aspect of marketing online that’s difficult to understand and can often be seen as a nebulous concept that can be ignored.

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How Much Does a Website Cost?

This is perhaps the most common question I get asked and while the question is perfectly reasonable, the timing is often not. This is because people wrongly interpret a website as a commodity rather than the complex service that it is. Remember no two websites are the same, so the idea that website pricing should conform to uniform tiered pricing is flawed. So while we can normally provide a very rough estimate based on a couple of questions over the phone, the exact price can only be determined by fully understanding your needs and objectives.

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8 Web Design Mistakes to Avoid with your next project

There is a strong probability that you use the internet on a daily basis. This means you should have a pretty good idea of what a bad website looks like. However, when it comes to websites its important not to judge them on looks alone but rather the overall experience they provide the end user.

I have put together what I think are some of the top reasons why your website may not be delivering the results you expect.

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What is Google Analytics & Why is it Important?

Google Analytics is a free service provided by Google that allows businesses to track the performance of their website and their marketing efforts. While there are alternatives to Google’s service, it is perhaps the industry standard in part because it is free and integrated with other Google products.

At the simplest level of use, Google Analytics allows you to track the volume of traffic to your site and its source i.e. a Facebook link or being listed in search results for a keyword.

Using Google Analytics should be a core component of even the simplest of marketing plans for any small business. This is because it provides decision makers with accurate data to help make better-informed decisions and helps to direct energy to where it is most required.

For example, if you place an advert in a local paper your capacity to measure its effectiveness is limited if you have no method for tracking hits to your website. In contrast, with the use of Google Analytics you can observe any increases in traffic to your website i.e. 24% when compared to last month’s traffic to the site. This allows you to evaluate the effectiveness of the advert and if your advertising resources could be better utilised elsewhere.

You can also see things like the drop off rate, this is where a user loads your website but does not interact with the website beyond the homepage. While a good drop off rate varies between industries, anything above 50% is considered to be high. Keeping with the example of the advert in the local paper, imagine if the advert costs $400 and drives 70 people to your site, if the drop off rate is above 50% you are essentially wasting half your advertising spend. The purpose of this example is to emphasise that using Google Analytics is critical to a successful digital presence.

If you have a website hosted with us Google Analytics it is normally pre-configured and has been collecting data since your website’s launch. If you would like access please let me know and I will send through one or more sets of login credentials for you and your staff.

If you do not have a website hosted with us, we would be happy to install it on your website free of charge. Alternatively, you can ask your current web developer to install and configure it for you. One thing to consider is that it is a requirement to update your website’s privacy policy to let users know that you are using Google Analytics, often this requirement is overlooked putting your web site in violation of Google’s Terms of Service and often local privacy laws.

AIC Technologies provides businesses looking to succeed online with a complete one-stop shop from website design, social media management and hosting, and everything in between.

Contact Info

Office: (03) 9028 4125
sales@aictechnologies.com.au

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Weekend: Support Only

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