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Why a website is not just about finding customers

A lot of business owners view a website just as a way to passively generate new business, and of course, websites are great at it, but it’s not all that they do. Because a website is not just about helping customers find your business online. The more complex and expensive the product or service the […]

Why some websites keep getting malware & how it can be prevented

Unfortunately almost every website can be comprised with enough resources and time dedicated to doing it. But fortunately, the majority of us will never have a website that attracts enough attention for this to be an issue. Instead, security risks normally come from automated or ‘bot’ hacks targeting websites at random.

SEO: A Worked Example of the Potential Benefits

Search Engine Optimisation (SEO) is a vital component to any successful business’s digital marketing strategy and it’s also one of the most rewarding components with an excellent return on investment (ROI). But for an outsider, it’s also a daunting aspect of marketing online that’s difficult to understand and can often be seen as a nebulous […]

How Much Does a Website Cost?

This is perhaps the most common question I get asked and while the question is perfectly reasonable, the timing is often not. This is because people wrongly interpret a website as a commodity rather than the complex service that it is. Remember no two websites are the same, so the idea that website pricing should […]

8 Web Design Mistakes to Avoid with your next project

There is a strong probability that you use the internet on a daily basis. This means you should have a pretty good idea of what a bad website looks like. However, when it comes to websites its important not to judge them on looks alone but rather the overall experience they provide the end user. […]

What is Google Analytics & Why is it Important?

Google Analytics is a free service provided by Google that allows businesses to track the performance of their website and their marketing efforts. While there are alternatives to Google’s service, it is perhaps the industry standard in part because it is free and integrated with other Google products. At the simplest level of use, Google […]