Search Engine Optimisation (SEO) provides your business with a highly cost-effective method for obtaining more customers for your business. While Pay Per Click (PPC) advertising can provide near-instant results, its nature means that the costs of the method scale linearly, that is to obtain twice as mean customers via it, twice as much money typically needs to be spent. Conversely, SEO can over a few months, provide disproportionate results, where a fixed monthly cost yields increasing results over time.
Local SEO relates to the content that Google displays to users searching for local products and services. Which is Google Maps content, and Google Profile listings. This is an important aspect of an effective SEO plan, as map listings often display above actual website content.
SEO by its nature is a complex, and the focus needs to be on the long term trend of your website’s online presence, rather than the performance in a particular moment. This is because there are internal and external factors that impact your website’s SEO, and while SEO has a proactive component, it also has a reactive element as well. In other words, a contract period allows us to focus on long term sustainable results, and helps to give us the opportunity to demonstrate the results over an effective period and showcase the value of service in recognising new issues, and working to resolve them. An issue might be a change in how Google ranks websites for example, or it could be a competitor launching a new website that adversely impacts your website’s visibility in search results.
A big aspect of small business SEO is the performance of a website, particularly a website’s mobile performance, and poor quality website hosting can make it difficult for us to achieve a high performance site score using Google’s tools.
We use an Agency/Premium version of the RankMath SEO plugin, in addition to WP Rocket, a premium caching/performance plugin. Finally, we also add an image optimisation plugin to ensure that all past and future images uploaded to the site are optimised correctly.
Keywords are the search terms that customers use when completing a search. So for example, Solar Installer, Solar Repair, Solar Quote.
When a keyword is identified as valuable, we then work to boost your website’s presence in those search results, ideally to the 1st position.
Reach out to us today and get a complimentary business review and consultation.