43% of all Google searches for local goods and services go to local related information panels such as Google Maps.
Traditional search results (those below local/map results) are increasingly ignored by potential customers. At the same time, 68% of users trust local results, compared to 28% trusting traditional search results. In addition, on mobile devices, over 50% of all traffic flows to local results, meaning it’s critical to rank in the top 1-3 local search positions to remain visible to potential customers.
Our methodical approach to boosting your business's visibility is proven, measurable and provides a tangble impact to your business.
The nature of focusing on local SEO, means not just an increase in website traffic, but an increase in foot traffic and phone calls independent of your website.
Key reasons why local SEO matters
Incredible Return On Investment
Investing in a local SEO package provides near-unmatched results for your sales. As results obtained each month are compounding, rather than a sunk cost that comes from TV, Radio and Google ads.
Reach customers in the buy phase
By boosting visibility in local search results, you are reaching customers ready to buy/book today, while leveraging your proximity to them, which avoids the need to outrank national franchises and online outlets in search results.
Protect and Grow Your Reputation
A key factor in ensuring high rankings in local results is managing reviews and keeping consistent details between listings. Our service handles this, no more outdated business hours confusing customers!
Frequently asked questions
Will SEO help my business compete with other local businesses?
Yes. Local SEO will provide a competitive advantage in your local area by increasing your visibility to customers on an ongoing basis, with a very low per customer acquisition cost.
Is your service ongoing or one off?
We provide a monthly local SEO service, which ensures that results are maintained and improved over time. While the service can be cancelled once results are archived, results will typically diminish over time, sometimes within weeks. The reason for this is that over time, Google changes its algorithms to change how businesses are positioned. In addition, factors like the actions of competitors and the aging of ranking indicators can also diminish past favourable ranks. This includes the frequency of reviews and the freshness of content, for example.
How long do results take to be achieved?
The time to achieve results varies based on several factors, such as the density of competition in your local area, your physical location, and the marketing activities of other businesses and the starting position of your business with respect to ranking factors, how many reviews your business has, the average review rating, and the condition of your website. While some negative factors can be addressed quickly, correcting a bad average review score can take longer for example. Customers should choose our service with a view to peak results being acheived within 6-9 months, with favourable changes within the first 60 days. We provide a monthly report that details results, including changes to call volumes, web traffic, visibility in results, and requests for map directions by users.