Plant nurseries are not like most businesses because of the products they sell, and the way customers buy them. In this blog post, I will explain why this
Sensis brands like the Yellow Pages are iconic in the minds of Australians. But the web has been a staple of society for decades and demographics are changing
From time to time businesses can find themselves in precarious positions when it comes to their websites. In most cases, this is the result of the people that
Unless a cafe or restaurant has A+ street frontage they can’t just rely on impromptu customers to maintain adequate sales. Instead, they need to be more proactive to
A lot of business owners view a website just as a way to passively generate new business, and of course, websites are great at it, but it’s not
Unfortunately almost every website can be comprised with enough resources and time dedicated to doing it. But fortunately, the majority of us will never have a website that
Domino’s continues to not only dominate the existing Australian pizza market but to actually grow consumer demand for it across the country. The driver for this growth beyond
For businesses with largely transient customer bases like tourists, understanding what TripAdvisor is and how to manage it can be a make or break factor for their success.
As the ABC’s show The Checkout demonstrated in April online booking services and agents are often not beneficial to both consumers as well as accommodation providers. But at
Search Engine Optimisation (SEO) is a vital component to any successful business’s digital marketing strategy and it’s also one of the most rewarding components with an excellent return
An effective business comes down to effective decision-making but what drives those decisions? For a lot of startups, it is guesswork, replication of competitors or sometimes even ego.
Are you experiencing lacklustre results with your social media marketing? We look at the most common cause of the problem and show why starting a mailing list in
The world continues to become increasingly online-oriented but there will always be a place for traditional brick and mortar stores. Each one of these stores needs a Point
This is a common question I get asked and while the question is fine, the timing is often not. This is because people interpret a website as a
Every week, AIC Technologies helps business owners by designing websites for them. But, often these business owners then fail when it comes to developing strategies for driving traffic
Every business should have a website. But the value to a florist store is particularly high. This is because a website is a perfect fit for the needs
There is a strong probability that you use the internet on a daily basis. This means you should have a pretty good idea of what a bad website
Your fans have feeds overflowing with content and it’s hard to get your page’s posts in front of them as a result. But there are ways to stand
Social Media Marketing is considered by many to be the marketing frontier for small businesses, but poor execution is leading to a poor return on investment. This poor
Google Analytics is a free service provided by Google that allows businesses to track the performance of their website and their marketing efforts. While there are alternatives to
Social Media Marketing is of increasing importance for both physical product and service oriented businesses but it can seem daunting to maintain a presence on every network for
As all my clients know, I provide a proposal and a contract before the start of each project. But why do I produce a proposal instead of just
