Sensis brands like the Yellow Pages are iconic in the minds of Australians. But the web has been a staple of society for decades and demographics are changing so that whole generations have grown up with it as their preferred means of finding information.
From time to time businesses can find themselves in precarious positions when it comes to their websites. In most cases, this is the result of the people that made the websites no longer being able to provide a reliable service.
What makes for effective social media varies between each industry while being influenced by what your selling and your objectives. This means the only underlying characteristics of an effective social strategy is that it be agile, leverage consumer tastes and take advantage of the algorithms social platforms use to decide post visibility.
Unless a cafe or restaurant has A+ street frontage they can’t just rely on impromptu customers to maintain adequate sales. Instead, they need to be more proactive to attract customers.
Of course, most owners know this but their execution when it comes to their marketing efforts is limited.
A lot of business owners view a website just as a way to passively generate new business, and of course, websites are great at it, but it’s not all that they do. Because a website is not just about helping customers find your business online. The more complex and expensive the product or service the more this holds to be true.
Unfortunately almost every website can be comprised with enough resources and time dedicated to doing it. But fortunately, the majority of us will never have a website that attracts enough attention for this to be an issue. Instead, security risks normally come from automated or ‘bot’ hacks targeting websites at random.
Domino’s continues to not only dominate the existing Australian pizza market but to actually grow consumer demand for pizza across the country. The primary driver for this growth beyond consistently keeping downward pressure on pricing regardless of the cost of ingredients is their continued adoption of technology to drive sales.
For businesses with largely transient customer bases like tourists, understanding what TripAdvisor is and how to manage it can be a make or break factor for their success. Transient customers by their nature cannot be repeat customers, so new customers must always be found. TripAdvisor and its counterparts are increasingly one of the largest factors that influence the flow of these new customers.
As the ABC’s show The Checkout demonstrated in April online booking services and agents are often not beneficial to both consumers as well as accommodation providers.
But at the same time, accommodation providers are increasingly dependent on them for bookings.
Search Engine Optimisation (SEO) is a vital component to any successful business’s digital marketing strategy and it’s also one of the most rewarding components with an excellent return on investment (ROI). But for an outsider, it’s also a daunting aspect of marketing online that’s difficult to understand and can often be seen as a nebulous concept that can be ignored.
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