Author Callum Heaney

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How to create a powerful social media strategy for food products

What makes for effective social media varies between each industry while being influenced by what your selling and your objectives. This means the only underlying characteristics of an effective social strategy is that it be agile, leverage consumer tastes and take advantage of the algorithms social platforms use to decide post visibility.

5 ways your cafe is loosing patrons & how to fix them

Unless a cafe or restaurant has A+ street frontage they can’t just rely on impromptu customers to maintain adequate sales. Instead, they need to be more proactive to attract customers. Of course, most owners know this but their execution when it comes to their marketing efforts is limited.

Why a website is not just about finding customers

A lot of business owners view a website just as a way to passively generate new business, and of course, websites are great at it, but it’s not all that they do. Because a website is not just about helping customers find your business online. The more complex and expensive the product or service the […]

Why some websites keep getting malware & how it can be prevented

Unfortunately almost every website can be comprised with enough resources and time dedicated to doing it. But fortunately, the majority of us will never have a website that attracts enough attention for this to be an issue. Instead, security risks normally come from automated or ‘bot’ hacks targeting websites at random.

How to take your pizza business online & compete with the big guys

Domino’s continues to not only dominate the existing Australian pizza market but to actually grow consumer demand for pizza across the country. The primary driver for this growth beyond consistently keeping downward pressure on pricing regardless of the cost of ingredients is their continued adoption of technology to drive sales.

TripAdvisor: The key to your success or, the key to your demise?

For businesses with largely transient customer bases like tourists, understanding what TripAdvisor is and how to manage it can be a make or break factor for their success. Transient customers by their nature cannot be repeat customers, so new customers must always be found. TripAdvisor and its counterparts are increasingly one of the largest factors […]

A look at a possible booking site tactic for cannibalising direct accommodation bookings

As the ABC’s show The Checkout demonstrated in April online booking services and agents are often not beneficial to both consumers as well as accommodation providers. But at the same time, accommodation providers are increasingly dependent on them for bookings.

SEO: A Worked Example of the Potential Benefits

Search Engine Optimisation (SEO) is a vital component to any successful business’s digital marketing strategy and it’s also one of the most rewarding components with an excellent return on investment (ROI). But for an outsider, it’s also a daunting aspect of marketing online that’s difficult to understand and can often be seen as a nebulous […]

Are you running your business blind?

An effective business comes down to effective decision-making but what drives those decisions? For a lot of startups, it is guesswork, replication of competitors or sometimes even ego. But the right answer is that all decision-making should be informed by data and nothing else. In the absence of data, it’s just guesswork, which means trial […]

Your Business Needs A Mailing List & Here’s Why

Are you experiencing lackluster results with your social media marketing? We look at a possible cause of the problem and provide an alternative. Why start a mailing list? To understand why your business needs a mailing list you need to understand why Facebook and alike are becoming less effective.