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Are you running your business’s online presence blind?

An effective business comes down to effective decision-making but what drives those decisions? For a lot of startups, it is guesswork, replication of competitors or sometimes even ego. But the right answer is that all decision-making should be informed by data and nothing else. In the absence of data, it’s just guesswork, which means…
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Your Business Needs A Mailing List & Here’s Why

Are you experiencing lacklustre results with your social media marketing? We look at the most common cause of the problem and show why starting a mailing list in 2018 is still a great way to supplement your other inbound marketing efforts. Why start a mailing list in 2018? To understand why you need an email mailing list you need to unders…
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How Much Does a Website Cost?

This is a common question I get asked and while the question is fine, the timing is often not. This is because people interpret a website as a commodity rather than the complex service that it is. No two sites are the same, so the idea that website pricing should conform to uniform pricing is flawed. So while we can provide a rough estimat…
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Find New Customers & Grow Your Business With Google AdWords

Every week, AIC Technologies helps business owners by designing websites for them. But, often these business owners then fail when it comes to developing strategies for driving traffic to their new sites. It’s true that a website can result in extra sales on its own, and this is part of what is called passive marketing. But for small…
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How can a website help a florist grow & succeed?

Every business should have a website. But the value to a florist store is particularly high. This is because a website is a perfect fit for the needs of their customers. Of course, a website also helps their businesses be discovered by customers. But this is only half of the equation, it can also provide meaningful value to customers creat…
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8 Web Design Mistakes to Avoid with your next project

There is a strong probability that you use the internet on a daily basis. This means you should have a pretty good idea of what a bad website looks like. However, when it comes to websites its important not to judge them on looks alone but rather the overall experience they provide the end user. I have put together what I think are some of…
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6 Ways For Your Business’s Facebook Page To Stand Out

Your fans have feeds overflowing with content and it’s hard to get your page’s posts in front of them as a result. But there are ways to stand out and improve the probability of appearing in their feeds in the first place. These 6 ways will make your posts more unique both from the perspective of your fans as well as by Faceboo…

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