Social Media Marketing is considered by many to be the marketing frontier for small businesses, but poor execution is leading to a poor return on investment. This poor execution can be synthesised down to businesses exploiting their fan base’s trust and constantly pushing products and services at them. This disincentives fans from en…

Social Media Marketing is of increasing importance for both physical product and service oriented businesses but it can seem daunting to maintain a presence on every network for SMBs. While you should always regularly review your social media presence and adjust it to reflect where your customers are, another component to successful managi…